May 21, 2021
A panel of Second Circuit judges on Friday upheld PepsiCo's successful defense of claims that it stole an advertising firm's idea for a Super Bowl ad that aired in 2016.
December 20, 2019
From Jerry Seinfeld to Taylor Swift to a pair of U.S. Supreme Court decisions, 2019 saw a slew of rulings on important copyright cases. To keep it all straight, here's a breakdown of the 10 biggest ones you need to remember, plus 10 more you should know that didn't make the cut.
November 13, 2019
Pepsi won a ruling Wednesday ending a copyright lawsuit that claimed it stole the idea for a Super Bowl commercial from an ad agency's unused pitch, a decision that said the two had "few, if any similarities."
May 02, 2019
An ad agency accusing Pepsi of stealing its idea for a Super Bowl ad starring singer-actress Janelle Monae celebrating the soda maker's history has urged a New York federal court to reject Pepsi's bid for a quick win in the suit, saying distinct elements of the agency's pitch ended up in "The Joy of Dance" commercial.
April 02, 2019
Pepsi is pushing for a quick end to a suit in New York federal court alleging it stole elements of a Connecticut advertising agency's pitch for the company's 2016 Super Bowl commercial featuring Janelle Monae.
June 05, 2018
Pepsi lost its bid to dismiss a Connecticut advertising agency's claim that it stole a pitch for a Super Bowl ad when a New York federal judge on Monday ruled the latter sufficiently showed the soda giant should have at least negotiated its use of the idea.
November 23, 2016
In response to allegations by a Connecticut advertising agency that Pepsi stole copyrighted material for its "Joy of Dance" Super Bowl halftime ad, the soft drink giant on Tuesday asked a New York federal judge to dismiss the claim, noting substantial differences between the agency's idea and its showcase spot.
June 07, 2016
A Connecticut advertising agency says Pepsi's "Joy of Dance" Super Bowl halftime ad wasn't so super after all, alleging Tuesday in a New York federal lawsuit that the soft drink giant stole its idea to produce the showcase spot.