9th Circ. Addresses Lower Court Split On False Ad Cases

By Cortlin Lannin (October 25, 2017, 1:13 PM EDT) -- Last week, the Ninth Circuit answered a question that has long split the district courts in that circuit: whether a plaintiff in federal court who was previously deceived by allegedly false or misleading advertising possesses Article III standing to seek an injunction targeting that advertising, even when she has become aware of the truth about the product and so cannot be misled by the advertising again in the future. In an opinion with important implications for false advertising cases in the Ninth Circuit, the court answered that question in the affirmative, "resolv[ing] this district court split in favor of plaintiffs seeking injunctive relief."[1]...

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