Law360, New York (August 3, 2016, 3:56 PM EDT) -- Pokemon, a childhood pastime for many millennials, has had a resurgence, taking the country by storm in the form of "Pokemon Go." For those unaware, Pokemon Go is an augmented reality application developed by Niantic Inc. in partnership with Nintendo Co. Ltd., that users download for free on their smartphones. Utilizing your smartphone's GPS, location tracking and digital image camera overlay, the game allows users to navigate the real world hunting down Pokemon and battling online with other players. Since its launch on July 5, 2016, the application has been downloaded 75 million times. Consequently, Nintendo's value has soared. The game currently has more daily users than Twitter, making it the most popular mobile game application ever released. While it is not the first game to merge the physical and digital worlds, Pokemon Go is the first to successfully bring augmented reality to the mainstream. It has also caused experts to predict a rapid acceleration in the development and use of similar augmented reality games....
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