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Yahoo's First Online-Only NFL Broadcast Draws 30 Sponsors

By Zachary Zagger (October 22, 2015, 8:32 PM EDT) -- Yahoo said on Thursday it has picked up more than 30 brand-name advertisers for its history-making live stream of the NFL game in London between the Buffalo Bills and Jacksonville Jaguars on Sunday, in a signal of the changing sports media distribution landscape that has networks and their lawyers on their toes....

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