Playboy's Damages Against Drink Co. Tripled To Nearly $19M

By Kelly Knaub (June 28, 2017, 6:52 PM EDT) -- An Illinois state court has tripled Playboy's $5 million damages award, denied a bid by the maker of an energy drink bearing Playboy's name for a new trial and granted Playboy fees and costs in a long-running trademark infringement case, bringing its winnings in the case to nearly $19 million.

Play Beverages LLC and subsidiary CirTran Beverage Corp. had asked the court for a new trial after a Cook County, Illinois, jury awarded Playboy Enterprises Inc. $5 million in damages in October, but Judge Raymond W. Mitchell denied the request in a June 23 opinion and instead granted Playboy's bid to...

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