Brand Battles: LeBron Dunks On Carnival Over 'King James'

Law360 (November 20, 2020, 7:56 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, basketball star LeBron James wants to block a "King James" application filed by cruise company Carnival — plus three other cases you need to know.

Guarding the 'King'

Los Angeles Lakers forward LeBron James went to the board on Nov. 18 to block Carnival PLC's application to register "King James" as a trademark for cruise-related services and goods, saying that his "well-known" nickname has become interchangeable with his real name.

"The media and basketball fans consistently refer to LeBron James as 'King James,' and LeBron James' Twitter...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Beta
Ask a question!