Analysis

Pressure Builds On Irish GDPR Watchdog To Take On Big Tech

Law360 (April 7, 2021, 10:08 PM EDT) -- In September 2018, Irish privacy activist Johnny Ryan tipped off regulators in his home country to what he called the "most massive data breach in history."

According to Ryan's complaint, the world of online targeted advertising, an industry conservatively valued at more than $100 billion globally, was fueled by a tool fundamentally at odds with the European Union's General Data Protection Regulation, which took effect in May of that year.

Visitors to countless websites are unwitting participants in a Google marketplace where hundreds of data broker companies compete to access users' locations, browsing histories and other details that can connect them with advertisers,...

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