ABA, AARP Sued By Moving Co. Over 'Wise Moves' TM

By Bonnie Eslinger (January 21, 2022, 8:35 PM EST) -- A Maryland moving company that trademarked the name "Wise Moves" in 2015 hit the American Bar Association and the AARP with a trademark infringement suit in Illinois federal court on Friday over a book the two organizations published in 2020 bearing the same name.

According to the complaint, the business Wise Moves has used the name in connection to moving services provided primarily to seniors and others since 2011 and registered the trademark four years later.

The book, "Wise Moves: Checklist for Where to Live, What to Consider, and Whether to Stay or Go," was written by two lawyers who are...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.


  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!

TRY LAW360 FREE FOR SEVEN DAYS

Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!