Lessons From Novartis' $678M Speaker Program Settlement
By John Bentivoglio, Avia Dunn and Elizabeth Berry ( August 5, 2020, 6:31 PM EDT) -- Novartis Pharmaceuticals Corporation recently agreed to pay $678 million to settle False Claims Act litigation with the U.S. Department of Justice involving one of the most common industry marketing tactics: physician-led speaker programs. The settlement is the largest ever focused on speaker programs....
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