What, When And How To Communicate About A Crisis

Law360, New York (April 3, 2015, 1:50 PM EDT) -- It has been a few days since the tragic Germanwings-Lufthansa airline crash and we're learning more terrifying news about both the events of that day and the co-pilot through hourly news reports fueled by information from investigators, friends of the co-pilot, and the airlines. The picture that's developing is one we've seen before: a troubled, possibly mentally ill person who committed an atrocious act so that he may live on in infamy. And, much like this all-too-common narrative, the picture that's developing is coming from information from the airlines that seem to possess far more insight into the mental state of their co-pilot than they had originally revealed. Whether in fact true or perceived, the airline seems to be slowly dribbling out information it must have known about the co-pilot long before the crash. Why, one wonders, are they so reluctant to share information with a public that is desperate for understanding? This, in brief, is the way most crisis events are told: slowly, methodically, oftentimes unwillingly to an audience that grows ever frustrated and ultimately feels betrayed, all to the detriment of the company that is at the center of the crisis....

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