Branded Tribal Gaming Experiences Could Be A Win-Win

Law360, New York (June 8, 2016, 1:08 PM EDT) -- Since the passage of the Indian Gaming Regulatory Act[1] in 1988, gaming in the United States has flourished. Tribal gaming has grown to be a $28.5 billion a year business.[2] Today, over 240 federally-recognized tribes operate more than 450 gaming facilities in 28 states.[3] In addition, casino-style gaming has expanded into nine additional states since 2001.[4] From 2001 through 2014, gaming revenue from commercial (nontribal) casinos increased from just over $27 billion per year to approximately $38 billion. This rapid expansion of gaming has resulted in the development of highly-competitive gaming regions, where tribes actively market their casino and nongaming offerings to the same customers and patrons. In competitive gaming markets, tribal casinos regularly change or enhance gaming and nongaming experiences and offerings in an effort to maintain customer loyalty and grow market share. On a casino's gaming floor, this goal is often reflected in the ever changing mix of slot and video gaming equipment, and their accompanying array of betting options, bonus features and themes....

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