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Viacom Sues Media Co. Over 'Double Dare' Game Show TM

Law360 (July 6, 2018, 8:17 PM EDT) -- Viacom Inc. accused a media business of trying to extract licensing fees out of the "Double Dare" game show trademark, telling a New York federal court on Thursday the business has registered or applied for a handful of trademarks for popular older children’s television shows and is holding them hostage for licensing fees.

Viacom first launched its "Double Dare" game show in 1986, and has been using the brand ever since, including in compilations, an anniversary special and other programming, according to the suit. But when...
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