Google Nabs Zagat To Boost Local Offerings

Law360, New York (September 8, 2011, 1:57 PM EDT) -- Google Inc. bought Zagat Survey LLC on Thursday in an effort to combine the longtime restaurant review and ratings provider's content with its online search and maps offerings.

The companies did not disclose the terms of the deal, but described the combination as a chance to improve Zagat's offerings by adding Google's Internet tools and to boost Google's local products with Zagat's wealth of restaurant, shopping and lodging reviews.

"With Zagat, we gain a world-class team that has more experience in consumer based-surveys, recommendations and reviews...
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