By Margaret Esquenet, Anna Naydonov and Patrick Rodgers ( June 17, 2019, 2:20 PM EDT) -- You are what you eat, and consumers are becoming increasingly interested in what, exactly, that is. Consumer surveys and interviews of food company executives signal that transparency is the watchword,[1] as educated and invested consumers become more focused on specific ingredients. Whereas some ingredients enjoy a health halo (kale and blueberry everything, anyone?), other ingredients are left in the shade. ...
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