Almost Famous: Trademark Dilution Claims Just Out Of Reach

Law360, New York (January 3, 2017, 11:41 AM EST) -- Eric Ball

Carly Bittman In a dilution claim, a trademark owner asserts that their famous mark is entitled to protection from use that causes harm to the mark’s reputation or distinctiveness. In effect, the trademark owner is saying that the mark is so famous that even use in connection with unrelated goods or services would result in an affiliation with its business and a resulting decrease in the value of the mark. For example, you are inviting a dilution claim if you begin selling McDonalds Cars...
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