Analysis

NFL’s PE Arm Fights Online Bots For Super Bowl Ticket Sales

Law360, New York (February 2, 2017, 6:13 PM EST) -- Online ticket sellers have seen reduced demand for tickets to Super Bowl LI this year — a marketplace development the NFL has helped orchestrate through the use of its own private equity arm, 32 Equity, to combat ticket “bots” and the legal can of worms they've opened by assuming greater control of ticket sales.

The move marks a definite shift in the market, which usually sees established online ticket sellers like eBay Inc.-owned StubHub Inc. and many less legitimate sites scoop up sales as fans rush...
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