Facebook Inflated Ad Revenues With Bogus Clicks, Suit Says

Law360 (May 25, 2018, 6:55 PM EDT) -- An advertiser hit Facebook Inc. with a proposed class action in California federal court Thursday, claiming the social media giant inflated its cost-per-click revenue from advertisement slots by clicking on ads itself.

In a four-count complaint, Minnesota resident Tony Kramer alleges Facebook incorporated its own “stealth clicks” into its advertising calculations and as a result systemically inflated the data metrics the company reports to advertisers about how many times their ads were clicked by Facebook users.

“This data drives advertiser decision making and, thus, increases Facebook’s ad revenue,” the suit says.

Kramer says he had paid Facebook to advertise his Hoversafe...

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California Northern

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Contract: Other

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Date Filed

May 24, 2018

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