NCAA Argues Fans 'Overwhelmingly Oppose' Paying Athletes

By Dorothy Atkins (November 12, 2018, 9:08 PM EST) -- The NCAA defended its rules limiting athlete compensation in a landmark antitrust California federal bench trial on Friday, arguing that college sports fans value amateurism and "overwhelmingly oppose" paying student athletes.

In a 72-page closing brief, the association argued that its rules restricting athlete pay ensure that athletes are integrated into college campuses and promote amateurism, which increases the demand for college sports. Lifting those pay restrictions would cause fans to stop watching the sports, the NCAA said.

"Plaintiffs simply have no basis in the record to dispute the fact that substantial consumer demand exists for amateurism in college sports," the brief...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!