NCAA Argues Fans ‘Overwhelmingly Oppose’ Paying Athletes

Law360 (November 12, 2018, 9:08 PM EST) -- The NCAA defended its rules limiting athlete compensation in a landmark antitrust California federal bench trial on Friday, arguing that college sports fans value amateurism and “overwhelmingly oppose” paying student athletes.

In a 72-page closing brief, the association argued that its rules restricting athlete pay ensure that athletes are integrated into college campuses and promote amateurism, which increases the demand for college sports. Lifting those pay restrictions would cause fans to stop watching the sports, the NCAA said.

“Plaintiffs simply have no basis in the record to dispute the fact that substantial consumer demand exists for amateurism in college sports,” the brief...

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