Avatar IP Considerations For Music-Gaming Integration

Law360 (November 6, 2020, 4:48 PM EST) -- The video game industry is booming, with forecasts estimating that the global games market will generate revenues of $159.3 billion this year and exceed $200 billion by 2023.[1] Comparing these figures with the $100 billion revenue of the film industry[2] and $20 billion revenue of the recorded music industry,[3] the power of gaming to capture consumers' attention is undeniable.

The strong market and increased consumer interest in at-home entertainment — compounded by diminished opportunities to host in-person events — have inspired the music industry to collaborate with gaming companies.

Examples of these multidisciplinary integrations include hosting concerts within a video game's...

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