EchoStar, DirecTV Settle Internet Search Dispute

Law360, New York (February 26, 2007, 12:00 AM EST) -- Satellite cable television providers EchoStar Satellite LLC and DirecTV Inc. said Monday that they had settled a dispute that raised questions about the legality of purchasing trademarked names as keywords for Internet searches.

Each company promised to stop purchasing the other’s trademarked names as keywords from search engines in return for dropping federal district court claims from last fall.

“They have agreed that neither of them will use the trademarks of the other as keywords unless and until the United States Supreme Court or the United...
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