5 Tips For Staying Ahead Of Mobile Privacy Enforcement

Law360, New York (April 9, 2013, 3:57 PM EDT) -- On March 28, 2013, one of the Federal Trade Commission’s privacy division attorneys predicted that the FTC will continue to remain focused on mobile privacy citing it as a “huge priority for the agency.” He also advised that enforcement actions will ensue if companies do not incorporate security, choice and transparency into the app development process.

The FTC has expressly stated that the concept of “privacy by design” applies to mobile apps. Privacy by design calls on companies to incorporate substantive privacy protections into their everyday business practices such as (1) data security; (2) reasonable collection limits; (3) sound retention and...

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