NCAA Takes Video Game Likeness Battle To High Court

Law360, New York (October 28, 2013, 2:18 PM EDT) -- The NCAA on Friday asked the U.S. Supreme Court to determine whether the First Amendment can be used as a shield against a publicity rights suit brought by former student-athletes claiming that the NCAA and Electronic Arts Inc. have illicitly profited from their likenesses in video games.

The NCAA made its appeal to the high court in the wake of a settlement between EA and the athletes that was first announced in September. In its petition for a writ of certiorari, the organization said the Supreme...
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