Jordan Verdict A Warning For Advertisers On Image Use

Law360, New York (August 24, 2015, 3:28 PM EDT) -- After billionaire former athlete Michael Jordan successfully defended his iconic brand in a publicity rights trial that concluded Friday, attorneys say the verdict should be a warning to companies no matter how big or small that they walk a fine line when using the image or likeness of a professional athlete without permission.

Jordan, who played most of his career with the Chicago Bulls and won six NBA titles, including two three-peats, was awarded $8.9 million in damages by a jury late Friday evening in a trial over a full-page advertisement in Sports Illustrated taken out in 2009 by former Chicago-area...

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