What Every GC Needs To Know About Mobile Apps

Law360, New York (February 1, 2016, 10:23 AM EST) -- In our increasingly mobile world, apps are part of many companies' marketing strategies, designed to promote convenience, customer loyalty and increase revenues. With many businesses delving into the world of app development, general counsels should be aware of several broad sets of issues: rules of development and distribution; intellectual property considerations; user privacy for adults and for kids; and the differences between rules for U.S. and global audiences.

The App Store Sets the Rules

If your company develops an app designed to run on a popular device or platform, such as Apple iOS or Google Play/Android, it will have to play...

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