Brand Battles: Olive Garden Fights For 'Pasta Pass' Trademark

Law360, New York (February 12, 2016, 7:03 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Olive Garden appeals after an examiner refused to register its “Never Ending Pasta Pass,” Universal faces a fight to register "Sherlock Homeboy," and Marriott and Delta Air Lines square off over upscale airport lounges.

Food Fight

The owner of Olive Garden was forced to appeal to TTAB this week after an examiner ruled that part of the restaurant chain's “Never Ending Pasta Pass” was too descriptive to be registered as a trademark.

It’s no surprise that Olive Garden parent Darden Restaurants Inc. is trying to register the name:...

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