Analysis

NFL's PE Arm Fights Online Bots For Super Bowl Ticket Sales

By Joyce Hanson (February 2, 2017, 6:13 PM EST) -- Online ticket sellers have seen reduced demand for tickets to Super Bowl LI this year — a marketplace development the NFL has helped orchestrate through the use of its own private equity arm, 32 Equity, to combat ticket "bots" and the legal can of worms they've opened by assuming greater control of ticket sales....

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