Venturing Into The Land Of Location Data Collection

By Sheila Pham and Mark Mao (August 11, 2017, 12:41 PM EDT) -- As mobile apps become more customizable to users' experiences and locations, the data provided and potentially obtained through those customizations become more specific and personal. Users now have the option to add augmented reality filters identifying their location, experience or occasion, and to place, move or remove 3D objects.

Companies including Niantic, Snapchat, Instagram and Facebook all implement some variance of geotagging, which allows users to designate a geographical location in relation to a photo, filter, object — and even a Pokemon. For example, Pokemon uses geotags by identifying where Pokemon are caught and by designating and visiting "Pokestops." On the social...

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