The Growth Of 'Green' Claims

Law360 (April 20, 2009, 12:00 AM EDT) -- Every major electric utility in Pennsylvania touts its commitment to the environment. But even my bank is “thinking green,” measuring its success “not just in profits but in energy savings, gallons of clear water and breaths of fresh air.” Major League Baseball and each of its franchises has “gone green.”

Claiming fidelity to environmental principles and superior environmental performance seems to help sell virtually any good or service right now. Can a business safely make these kinds of “green” claims?

Businesses tend to make green claims...
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