Brand Battles: Jaguar, Puma Clash Over Big Cat Logos

By Bill Donahue (May 12, 2017, 6:04 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Jaguar and Puma clash over their big cat logos, Apple appeals after being refused a registration for its "Music Memos" app, and W.B. Mason finds itself in a fight over its "Shazam" coffee.

Cat Fight

In a trademark fight decades in the making, Jaguar Land Rover and Puma SE came to blows this week over the similar-looking big cats featured on their logos.

Jaguar and Puma are in a major cat fight over logo trademarks. It didn't have to be this way. Highly similar trademarks can coexist...

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