Analysis

California's New Privacy Law Faces Its First Big Challenge

Law360 (January 30, 2020, 12:03 PM EST) -- Uncertainty over whether major players in the multibillion-dollar digital advertising industry are selling consumer data has emerged as the first sticking point in California's new privacy law, with Facebook testing a strategy that could take some sting out of the statute.

The California Consumer Privacy Act, which went into effect Jan. 1, gives California residents the right to opt out of the sale of their personal information to third parties. But alleged ambiguities in the the law's fine print — and in California Attorney General Xavier Becerra's draft regulations to enforce it — have led to industry giants taking wildly different...

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