CCPA Is 1 Of Many Retailer Data Privacy Class Action Worries

By Stephanie Sheridan and Meegan Brooks (May 22, 2020, 3:23 PM EDT) -- The privacy landscape has drastically evolved over the last few years. On March 17, 2018, The New York Times and The Guardian simultaneously broke the story that Cambridge Analytica Ltd. had harvested the personal data of 87 million people to be used for predominantly political advertising. On May 25, the EU General Data Protection Regulation went into effect. Barely a month later, on June 28, the California Consumer Privacy Act was enacted.

The CCPA was born out of rising concerns in the wake of serious data breaches, which revealed that consumers did not understand how their personal information is collected, much...

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