Deepfake Best Practices Amid Developing Legal Landscape

By Rod Ghaemmaghami and John Villafranco (April 16, 2021, 4:55 PM EDT) -- I'll believe it when I see it. In 2021, you can't say this with confidence.

As artificial intelligence technology has substantially improved over the past few years and as digital editing applications have become more accessible directly to consumers, synthetic media and deepfakes are altering what we see and what we hear.

Last month, Mountain Dew used deepfake technology to digitally resurrect the deceased. A new episode of Bob Ross' TV show, "The Joy of Painting," was created and aired on YouTube, showing Ross, who died in 1995, painting a scene that included a Mountain Dew bottle.

Beyond the ethical questions...

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