NCAA Fights Athletes' Class Cert. Bid In Licensing Feud

Law360, New York (March 19, 2013, 11:34 PM EDT) -- The NCAA pushed back Thursday against a class certification bid by former football and basketball players who say the organization violated antitrust laws by licensing their likenesses for television broadcasts, arguing student-athletes voluntarily agree to participate in broadcasts when they compete in NCAA sporting events.

The NCAA filed a motion opposing class certification in a suit brought by former University of California, Los Angeles, basketball standout Ed O'Bannon, who claims the current system exploits student-athletes.

The lawsuit seeks to have the college sports governing body share...
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