How Ad Disputes Between Cos. Fuel Consumer Class Actions

Law360 (June 7, 2021, 5:47 PM EDT) -- The National Advertising Division — the advertising industry's voluntary self-regulator — is as busy as ever this year. For example, on April 27, NAD recommended Spectrum Mobile discontinue claims of "fastest overall speeds" in response to a challenge from AT&T Inc. On April 15, NAD directed Zarbee's Inc. to qualify its use of the term "natural" on certain products.

But be warned: The companies involved, and the advertising industry, are hardly the only ones monitoring such disputes between competitors about advertising claims.

When a company contends that a competitor's advertising claim is misleading, the plaintiffs class action bar takes notice. When...

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