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Advertiser Self-Regulation And Class Actions: Part 3

Law360 (May 18, 2018, 2:20 PM EDT) -- Advertisers choose to take part in proceedings before the National Advertising Division as a form of industry self-regulation, but also as an alternative to potentially costly litigation. However, some companies have wondered whether NAD participation might actually make consumer class actions more, rather than less, likely.

The first installment of this article broadly examined correlations between NAD decisions and class action filings since the start of 2013. The second installment analyzed the timing of specific class action filings in relation to adverse NAD decisions. This third and final installment considers which...
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