Crisis Mismanagement And Other Cautionary Tales

Law360, New York (August 20, 2013, 4:20 PM EDT) -- Every test successfully met is rewarded by some growth in intuitive knowledge, strengthening of character, or initiation into a higher consciousness. —Paul Brunton

The consequences of scorched-earth media coverage of scandals can be devastating. In a marketplace where the 24/7 news cycle and digital media make every business decision a potential landmine and the court-of-public-opinion essentially deems one guilty until proven innocent, a single news story can test or kill a brand in seconds.

When it comes to crisis or corporate scandals, the reality is often...
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