Bringing Alcoholic Beverage Coupons Into The Digital Age

Law360 (November 7, 2018, 2:53 PM EST) -- Consumers in today's marketplace have come to expect the seamless availability of every manner of goods and services through their smartphone, and digital or electronic coupons are no exception. According to statistics, by 2019, approximately 1.05 billion mobile consumers will have redeemed 31 billion digital coupons worldwide, up from 560 million consumers of 16 billion coupons in 2014.

In addition to conforming more closely to how consumers are purchasing goods and services, digital coupons provide value to the businesses that utilize them by building brand awareness and generating loyalty to a particular brand or retailer. However, when this structure is applied...

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