How Lawyers Can Effectively Build A Reputation Online

Law360, New York (September 20, 2013, 10:24 AM EDT) -- Emergent technologies and social media communities have fundamentally and forever shifted the way online consumers search for attorney referrals, validate reputations and consider legal information. This means that actively managing your online reputation is no longer optional for a lawyer looking to grow a book of business.

In fact, in an age where two-thirds of legal service consumers use online research in their decision-making process, it is critical for lawyers seeking to grow their business to adapt to this reality. Lawyers who aren’t actively engaged in online reputation management not only miss out on valuable opportunities but also run the risk...

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