7 Legal And Business Considerations For Influencer Marketing

Law360 (February 10, 2020, 5:57 PM EST) -- Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and their influencer partners stay within regulatory bounds and how to improve in measuring the true impact of influencer campaigns.

In this article, we discuss what we have learned about influencer marketing programs following numerous conversations we have had with clients, industry professionals and in-house counsel, summarizing the principal issues marketers and their partners need to consider.

The Current Landscape

Although regulators have been sounding the horn for...

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