Rethinking Corporate Crisis And Litigation Communications

Law360 (January 6, 2020, 4:55 PM EST) -- Because of their training, litigators can tend to think of damage control predominantly as mitigating direct risks to the client. In a crisis or litigation situation, this usually means that counsel recommend little or no communication about the situation with external audiences. Conventional wisdom among attorneys may be that no response is the safest response, but this is belied by the countless examples of companies, organizations and individuals whose reputations — and bottom lines — have suffered through months or years of uncertainty due to a failure to identify, distinguish and share timely and relevant information with key audiences.

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