Opioid Ad Blitz Targeted Not Just Docs But Insurers: J&J Rep

Law360 (April 28, 2021, 9:31 PM EDT) -- A Johnson & Johnson representative testified Wednesday that the drugmaker promoted its opioids heavily in California, not only to doctors but directly to insurers and payors who held the keys to place opioids on all-important lists of covered drugs called formularies.

Janssen and J&J corporate rep Kimberly Deem-Eshleman, a regional business director, appeared via video deposition to testify about the companies' marketing of the opioids Duragesic and Nucynta ER in California.

California's Los Angeles, Orange, and Santa Clara counties and the city of Oakland started the trial last week, seeking tens of billions of dollars from a quartet of drugmakers for...

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