Opioid Ad Blitz Targeted Not Just Docs But Insurers: J&J Rep

By Cara Salvatore (April 28, 2021, 9:31 PM EDT) -- A Johnson & Johnson representative testified Wednesday that the drugmaker promoted its opioids heavily in California, not only to doctors but directly to insurers and payors who held the keys to place opioids on all-important lists of covered drugs called formularies....

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