Law Schools Are (Finally) Teaching 'The Biz' Of Lawyering

Law360, New York (January 9, 2015, 9:56 AM EST) -- While a student at Harvard Law School, Eva Hibnick took business and marketing electives at Harvard Business School and MIT. However, it wasn't until a couple of years later, when she left a big law firm to join a startup, that she realized how important personal branding, networking and marketing were.

"As a junior lawyer, I had zero LinkedIn connections," Hibnick says. "After one year in the startup world, I had over a thousand.

"As a law student, you don't quite comprehend that there's a whole business side of being a lawyer," adds Hibnick, who now runs ONE400, a digital agency...

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